About Us
Simply Swedish was founded with the vision of bringing the finest Swedish products to the world. From humble beginnings, we have grown into a trusted partner for retailers seeking quality and authenticity. Our journey is one of passion, dedication, and a commitment to excellence.

Our Mission
We have worked with Swedish businesses for over 20 years and have come to find many small businesses with incredible products. In 2024 we decided to add a part of how we help them. So we started Simpli Swedish.
Kajsa as her name suggests is from Sweden and has lived the last 20 years living and working abroad. She has worked with many companies in Ireland over the last 20 years. Latterly she has been working with a lot of Swedish companies, helping them with their sales and marketing.
Edward has lived in Sweden for over 8 years and has spent the last 10 working with Swedish companies. Before that he has had his own consumer business selling direct to consumers across Europe, from Italy to Germany, Sweden to the UK and beyond.As we worked with many small, often family owned businesses we could see the challenges they faced. But we could also see the extraordinary products that these companies has. Helping them to get to market has become a mission and Simpli Swedish is a part of making that mission happen.

Our Values
Quality
We are committed to excellence in every product we offer. Each item is meticulously selected to ensure it meets the highest standards of Swedish quality, bringing reliability and superior craftsmanship to our retailers.
Sustainability
Sustainability is at the core of our business practices. We prioritize eco-friendly products and processes, striving to minimize environmental impact and promote a more sustainable future for generations to come.
Authenticity
We believe in the genuine representation of Swedish heritage. Our products are a testament to authentic Swedish traditions, offering a true taste of Sweden’s cultural richness and artisanal expertise.
Partnership
Collaboration and mutual growth are vital to our success. We value our partnerships with retailers, working closely together to ensure that their needs are met and their businesses thrive with our products.
Integrity
Trust and transparency guide our interactions. We operate with the utmost integrity, ensuring honesty and fairness in all our dealings with clients and partners. Innovation: Embracing innovation is key to staying ahead. We continuously seek out new and exciting products and ideas, keeping our offerings fresh and relevant to meet the evolving needs of the market.